The Certification Commission for Health Information Technology (CCHIT) has created a “Meaningful Use Matrix” that shows what constitutes “meaningful use of certified electronic health records”, presented in the context of policy priorities of the Department of Health and Human Services. Medicare will begin paying incentives in 2011 to practitioners who can demonstrate that they meet these criteria, but what must be kept in mind is that EHR is just a means to an end. DHHS policy priorities affect practitioners whether they adopt EHR or not.
The annotated Meaningful Use Matrix gives the policy priorities, the respective goals to be achieved within each, and the key performance metrics that will be used to gauge that achievement as phased in for the years 2011, 2013, and 2015. The policy priorities are:
- Improving quality, safety, and efficiency in health care and reduceing health care disparities
- Engaging patients and families
- Improving care coordination
- Improving reporting for public health
- Ensuring adequate privacy and security protections for personal health information.
Those who listened to President Obama talk about health care reform on July 22, 2009, heard him couch the cost containment issue in terms of “paying for what works”. In health care, few people are inclined to second-guess their physician’s treatment recommendations because as a rule we just don’t have that kind of knowledge. We are not doctors, and we have accorded those who are the same kind of reverence we do to a priest (even if we are neither Catholic nor catholic).
We shouldn’t. We need to adopt a more consumerist approach to health care, which means using the resources at our command to evaluate the medical advice we receive in terms of costs and benefits. Up to now, those resources have been pretty meager, and a major thrust of the health care reform agenda is to provide more and better information to health care consumers. Whether you have an acute, potentially life-threatening condition or one that is a chronic nuisance and a minor inconvenience, you are entitled to know the courses of treatment that have been proven most effective – both medically and economically – and their associated risks. This is information for which we have traditionally relied on the physician’s expertise, but in a field as complex as medicine, relying on a single source for such information is itself risky.
DHHS intends to collect information from practitioners that can be made available to consumers over the Internet. Whether they have adopted electronic health records or not, by 2015 physicians will be required to report this information, which will be ridiculously expensive to produce from paper patient records. So while adopting EHR is not exactly mandatory, it is no longer optional, either.
Electronic medical record systems capture clinical transaction data in a structured form that can be aggregated into an EHR and analyzed using a variety of criteria. When President Obama talks about “paying for what works”, he is saying the health care system should be looking at the aggregate experience of all patients having a given condition to determine the combination of treatment steps that have been most successful in alleviating the condition. This is classic decision support and (in other contexts) Business Intelligence. We can think of it as Health Care Intelligence. DHHS could create a health care information warehouse that can be used by everyone to make more informed health care decisions.
But there is more. In any other industry, a consumer makes decisions about what businesses to patronize based on a variety of inputs, including how the business handles its customers, and how well it delivers on its promises of service and quality. While much of this is subjective, there is enough objective information available that you can, for example, shop for a car using the Internet to focus on the two or three models that you would like to test drive, and for the dealer who is most highly rated by other customers. Selecting a doctor is harder, because nearly all the information is subjective. A Health Management Intelligence program would make more objective physician data available when you go shopping for a doctor.
The DHHS key performance metrics for each practitioner would be available to be compared with the aggregate metrics for all practitioners in the region and in the country. The consumer could call up a report, for example, that rates a practitioner for “use of high-risk medications”, “% of diabetic patients with ALC under control”, “% of patients with access to patient-specific educational resources” and similar performance benchmarks. The collection of these metrics says something about the physician’s approach to health care that the patient can decide whether it is to his own liking. It opens up competition in health care to the kind of information on which we base other decisions every day.
It will be some time before such a capability appears, but I think this is the direction health care is going to take. I think people as a whole will want it, public and private health insurance plans would benefit from it, and I think physicians would also benefit because, for one thing, it will motivate continuous quality improvement, and for another the doctor can use his rating as a marketing tool.
That suggests that physicians who adopt EHR now will put themselves in a superior strategic position. They will be able to collect the maximum $40,000 incentive per practitioner over the five year period from 2011 to 2015; they will build up a body of evidence supporting the quality of their services; they will essentially shape the expectations of the market about health care quality in general; and their rankings will be front and center whenever someone needs a doctor.